CosMc's: what is the new restaurant concept from McDonald's and is it coming to the UK?
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McDonald's has unveiled a brand-new restaurant concept named CosMc's which will target the same market segment as Starbucks. CosMc's is set to launch this month in Chicago, with plans to expand the menu to 10 locations by 2024.
Here is all you need to know about McDonald's new venture, CosMc's.
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Featuring a menu tailored for the sweet-toothed, CosMc's offers treats like the Churro Frappe and S'Mores Cold Brew, alongside McDonald's classics like Egg McMuffins.
CosMc’s locations will occupy less physical space compared to a standard McDonald’s site, and the new spots are experimenting with various layouts, including multiple drive-thru lanes. Customers using credit cards will also being able to swiftly pay at the drive-thru speaker, enhancing service efficiency.
CosMc's draws its name from a McDonaldland character, an outer space alien that featured in late '80s and early '90s ads craving McDonald's food - the company has focused on marketing its mascots following the successful launch of the viral Grimace Birthday Meal earlier this year.